Considering how important and known is the company, nokias service centers shouldnt be less important. S, w, o, t then the four strategy cells will be constructed which are labeled as. Products offered by the company are available in all price ranges. In conclusion, all four approaches discussed collectively promote nokias success. Changing preferences the customer choices are shifting and has become more complex.
The company which is headquartered in tokyo, japan manufactures and sells imaging products, precision equipment, and instruments. Microsoft bought nokia phone business for a total amount of 5. Opportunities to expand the range of products and their prices. Nokias strategies in terms of emergent and planned approaches as well. The microsoftnokia strategic alliance page 3 1 reasons of collaboration on february 11th 2011, the worlds largest software company, microsoft and the largest handset company, nokia announced their plans to form a strategic alliance together microsoft corporation february 10, 2011. How to perform the swot analysis for your digital brand. List of nokia products services maps and navigation. Hes been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. Founded in 1865, the company is headquartered in espoo and employs more than 100,000 people. Nokia failed to read the emotion of consumers on smartphone and was late to introduce this. The technology giant offers a wide range of cloudbased computing services that include bing, microsoft azure, microsoft dynamics crm online, microsoft office 365, onedrive, skype, xbox live, and yammer.
Strengths nokia corporation has the strong research and development centers in 16 countries and employs approximately 37020 personnel, nearly 30% of total workforce of the nokia siemens. This analysis can be used to evaluate the position of their business. Swot analysis of nokia nokia swot analysis and relaunch. You can edit this template and create your own diagram. Swot analysis on nokia introduction the corporation of nokia is one of the worlds largest telecommunications equipment manufacturers. It has an employee base of around 123,000 employees in 120 countries. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. It rapidly grew to have one of the most recognisable and valuable brands in the world. Step 5 porter 5 forces strategic analysis of industry analysis the rise and fall of nokia in our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. The company continues to strengthen its brand equity through various marketing campaigns. The company which is headquartered in tokyo, japan manufactures and sells imaging. Webster university nokia product design analysis a product design project for the new lumia century jaqui melton business 6110 professor gary sample december 20, 20 nokia product design analysis 2 abstract having been made project manager for the design of nokias new cell phone, the lumia century, the purpose of this report is to.
Analysis of the reasons for nokias decline nokia had a long history of manufacturing mobile phone, and not only its manufacturing standard but also its management leadership reached a fairly high level. Swot analysis of nikon nikon swot analysis explain. Tampere, grand duchy of finland 1865 incorporated in nokia 1871 founders. Microsoft lumia swot analysis microsoft lumia strengths below are the strengths in the swot analysis of microsoft lumia. An investigation into nokia microsoft strategic alliance. This chart below shows the global smartphone market share held by nokia each quarter from 2007 to 20 statista, 2015. The rise and fall of nokia 10 steps case study analysis. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed.
Swot stand for strength, weakness, opportunity and threat. The next part of swot analysis of nokia is their weaknesses. The strenghts, weakneses, oportunities and threats swot related to nokia company. And during its strategic transformation nokia developed. Mobile phones, multimedia, enterprise solutions, and networks. Nokia pestle analysis, swot analysis, five forces, marketing. The moves that led to nokias decline paint a cautionary tale for successful firms. Sep 22, 2014 after discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. Swot analysis from wikipedia, the free encyclopedia jump to.
The deal between microsoft and nokia resulted in future lumia models being firstparty hardware produced by microsoft. So, that we can understand the position on market of nokia, we are going to make a swot analysis of the company to see why nokia has lost its popularity and also what it can do to improve and to keep the step with other important mobile phone companies. The company also invested in dell and nokia to tighten its relationships with these companies. Many of nokia s products are easy to use and are usually coupled with a variety of handy accessories.
Swot analysis of nokia free download as powerpoint presentation. The microsoftnokia deal is a winwin situation for both companies. We are a public limitedliability company listed on the nasdaq helsinki, euronext paris and new york stock exchange. It has 15 manufacturing facilities located in china, uk, finland, hungary, germany, mexico, brazil, and the republic of korea. Nokia has the largest distribution of cell phones around the globe. Risto siilasmaa chairman rajeev suri president and ceo timo ihamuotila cfo products. It was ahead of giant companies like motorola, ericsson, siemens, samsung, and other worthy competitors. Different strategic model like swot, five forces, pestel and other model have been used to critically analyze the issue. The nokia case department of economics and business chair of introduction to business economics supervisor candidate prof. Price sensitive market low cost phones made by china are a serious threat to nokia and also the android phones are coming which are at a cheaper rate than nokia swot analysis, 2014. Swot matrix contains nine cells in which four are key factor cells, four strategy cells and one blank cell. Nokia produces different products and services such as mobile phones, mini tablets and accessories.
Those revenues actually represent something of a turnaround for the company. Nokias brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in the top 10 best brands list. A presentation onswot analysis of nokia presented by debajit ghosh 2. Nokia the creation of new markets by the end of 2003, nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. In less than a decade, nokia emerged from finland to lead the mobile phone revolution. Analysis of the reasons for nokia s decline nokia had a long history of manufacturing mobile phone, and not only its manufacturing standard but also its management leadership reached a fairly high level. According to hollensen 2010,evaluating the key strengths and weaknesses of nokias existing marketing strategy, the swot analysis will help identify more suitable ways for the company to follow and highlight areas which could make a marketing process more effective. Microsoft is an undisputed leader in global marketplace in cloud segment. The deal possesses great opportunity if both utilize resources in a proper way. Nokia was slowly phased out and replaced with microsoft. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors. Swot analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture.
The nokia company has been established by leading a good brand presence in many local markets, and the business had been also expanded considerably in all the areas to fulfill the needs of the customers and also the growth of the telecommunication industry. Nokia corporation is worlds leading company providing mobile devices, telecom equipment, and mobile content services. Nokia continued to innovate brilliant technical features in its mobile devices nokia phones were in fact often among the first to introduce novel features, including touchscreen, cameras, wifi, wireless charging, etc. Swot analysis of nokia microsoft swot analysis examples. Swot analysis will also provide a priority list of problem to be solved. The study finds that nokia basically faced severe competition after 2007 when apple along with samsung came with touch screen smartphone. Oct 28, 2015 nokias problems and struggles are clearly exposed by its financial numbers. Swot analysis is a tool used for strate gic planning and strategic management in organiz ations.
His interest and studies in strategic management turned into sm insight project, the no. Nokia s strategies in terms of emergent and planned approaches as well. A presentation on the company analysis outlining the pricing strategy, branding, pest and swot analysis by s. Nokia is a global technology company headquartered in espoo, finland offering a comprehensive portfolio of network equipment, software, services and licensing opportunities. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
Microsoft swot analysis strengths in microsoft swot analysis. Nokias marketing strategy analysis and recommondations. Nokia announced its q4 earnings on 6 february 2020. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Experience 142 year of history for nokia nokia has a fantasic history behind it and it was one of the top brands selling in the market before the launch of android or ios smartphones user friendliness till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Microsoft july 2, 20 rswot its bit weird but you cannot viewdownload microsofts 10k or investor report in pdf format, microsoft gives you an option to view online or download but in only msdoc format. Riccardo tiscini mattia angeli ni 159001 academic year 2012 20. See appendices 2 here strength and weakness is measured as internal factors. Ovidijus is the founder of sm insight and the lead writer since 20.
Business model analysis in the fastevolving mobile phone. Blackberry swot analysis 20 strategic management insight. February 2011, nokia and microsoft entered into a strategic alliance and the depth of cooperation. In conclusion, all four approaches discussed collectively promote nokia s success. The strategic decisions that caused nokias failure. The phases included in change management process are preparing for change. Swot analysis of nokia editable swot diagram template on. Last but not least, nokia seems to suffer from a certain lack of other types of products. Jul 05, 2019 this chart below shows the global smartphone market share held by nokia each quarter from 2007 to 20 statista, 2015. You can also do a weighted swot analysis of the rise and fall of nokia hbr case study. It will provide an overview that will elaborate discussion around the companys strategy and situation. Swot analysis of nokia presented by madhusudan sharma mba 3rd sem.
Nokia is a finnish communication and information technology company. The phones provided by nokia have a much higher resale value compared to other mobile phone brands. Third weakness in our swot analysis is the small number of service centers. Nokia microsoft steve ballamer chief executive of microsoft. Microsoft swot analysis 20 strategic management insight. Swot analysis of the nokia corporation 640 words bartleby. Here we are going to illustrate about nokia and its closest competitor apple.
Swot analysis of nokia introduction nokia was founded in 1865, is headquartered in finland, mainly engaged in the production of mobile communication products multinational, is the worlds third largest mobile phone manufacturer. Pdf marketing plan swot analysis for nokia strengths. Analysis of nokias decline from marketing perspective. This article analyses the strategy of microsoft through the swot tool and discusses the match between the internal dynamics and the external business drivers. At its height nokia commanded a global market share in mobile phones of over 40 percent. Mar 30, 2020 swot and pestel analysis of nokia in my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. Business model analysis in the fastevolving mobile phone market. Nokia swot analysis strengths strong brand image is nokias core asset. Jun 12, 2019 nokia is a finnish communication and information technology company. First of all, the four key factor cells are completed which are labeled as. In this paper i will discuss about the swot and pestel analysis of nokia.
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